You built Now you need people
to actually use it.

Marketing strategy, creative direction and launch planning for vibe coders, solo founders and AI builders who have a working product, but need traffic, users, attention and a sharper way to go public.

Not sure which strategy is right for you? Start here → Want to know your right next move? Send me your product →
Selected brands I've built work for
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Free

Send me a few quick details — get free first feedback. No commitment, no strings.

Paste your product or landing page link, or just write a short description, and I'll get back to you with a focused summary: the 3 sharpest fixes — what's unclear, who to target, and the first move you need to make. No cost. No commitment. No strings. Just real feedback.

What's unclear Who it's for Your first move
Send me your product →

Between a working product and real users, there is a marketing layer.

This is the layer I build.

Not just a nicer landing page. Not just "some posts." Not vague startup advice.

A clear marketing layer that helps your product go from built to understood, from understood to wanted, and from wanted to used.

01
Positioning
What is the sharpest way to explain the product?
02
Audience
Who should hear about it first, and why them?
03
Message
What should people understand in the first 8 seconds?
04
Creative Direction
What does the product need to look, sound and feel like when it goes public?
05
Launch Path
Where should it show up: organic, paid, communities, creators, PR, Product Hunt, LinkedIn, TikTok, search or niche channels?
06
First-User Plan
What should happen in the first 30 days to get signals, users, feedback and momentum?

AI sped up building products.

Their marketing layer still needs the right thinking.

01

The product works — but is it clear why anyone would try it?

02

Does the landing page explain features instead of creating desire?

03

Is the launch plan random — a few posts, maybe a Product Hunt link, maybe some ads?

04

Do you keep adding features because getting users feels harder than building?

Different products get stuck in different places.

Some products need a sharper story. Some need a launch plan. Some need a campaign idea. Some need investor narrative. The sprint starts with what your product needs next.

I need clarity before launch

Launch Read

For builders who have a working product but are not sure how to explain it, who to target first or what the next move should be.

  • —Product and landing page review
  • —Audience diagnosis
  • —Positioning direction
  • —Message rewrite
  • —Key friction points
  • —Recommended launch path
  • —30-day action plan
Audit my product →
I need to go public

Marketing Sprint

For builders who are ready to launch and need the marketing layer around the product: message, content, creative, channels and first-user plan.

  • —Launch strategy
  • —Landing page copy direction
  • —Campaign concept
  • —Organic content plan
  • —Paid vs organic recommendation
  • —Community/channel strategy
  • —First traction plan
  • —Social proof ideas
Plan my launch →
I need a stronger story

Pitch & Growth Story

For builders who need to explain the product to investors, partners, first customers or a wider audience in a way that feels clear, credible and worth attention.

  • —Product narrative
  • —Demo flow
  • —Pitch structure
  • —Market framing
  • —Why now
  • —Problem clarity
  • —Deck storyline
  • —Founder story sharpening
Sharpen my story →

A short sprint. A practical marketing plan.

01

Send the product

Share your demo, landing page, prototype, deck or app.

02

I review the marketing layer

I look at the message, audience, landing page, creative, channels and next move.

03

We sharpen the way out

We define the story, launch angle, content direction and distribution path.

04

You get a clear plan

You leave with what to say, where to say it, who to say it to, and what to do next.

Liran Aharoni Liran Aharoni

I'm not here to make your product look nicer. I'm here to make its value impossible to miss.

I'm Liran Aharoni — VP Creative AI at LEADERS (Stagwell), a creative and marketing strategist with 15+ years in advertising, strategy, creative direction, campaigns, content, launches and brand communication.

I've led work for global brands and built AI-native systems where strategy meets real user behavior. Today I bring that to solo builders, vibe coders and AI product makers: the marketing layer that turns a working product into something people notice, understand, click, try and remember.

The product can be built with AI. The market still needs a reason to care.

Before you build another feature, invest in the way that gets people to actually use your product.

If your product works but you do not have a clear way to launch, explain, promote or grow it, send it over. I'll help you understand what marketing layer it needs next.

For working apps, SaaS tools, AI products, prototypes, demos and solo-built products.

Show me what you built.

I'll review it and come back with the smartest marketing move: what to sharpen, where to launch, what to say and how to start getting real traction.

Fill in only what's relevant — even just a link or a sentence is enough. The more you share, the sharper my feedback. I read every submission personally.

No spam. Just a clear read on your product and your next marketing move.

Got it. I'll review the product and get back to you with the smartest marketing move.